Knowledge is Power…
- Is there something your competitors are doing that you can replicate to increase sales?
- Is there something they are not doing that provides you with a competitive advantage?
To stay ahead of your competition, competitor evaluations will provide you insight into their service delivery practices, floor staffing, specific product price points, promotions, physical plant readiness, you name the criteria.
Our competitive evaluations deliver objective information on your competitors - information that is otherwise unavailable to you. It is most common to use your existing mystery shop format within the store of your competitor to gain as close to an apples-to-apples comparison as possible.
Our experience has shown it is not necessary to conduct many competitor mystery shops to gather valuable data. For every ten mystery shops conducted of your brand, one to two mystery shops of your competition will provide the data for a meaningful comparison.