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What Is Mystery Shopping and How Does It Work?

Mystery shopping is a form of consumer research in which a person or team reviews a business's services to determine whether they're meeting expected standards for quality, value, and other customer-related factors. The business being reviewed isn't told that the mystery shoppers are there, so they can't be tested on the accuracy of their reviews.

As consumers, mystery shoppers can come from any background and any place. That makes it possible for anyone to go through the process of becoming a mystery shopper. You just need to know where to look.

The mystery shopping industry has grown significantly over the past few years. It's now a booming and lucrative field that can help you earn extra cash to pay for college or save for retirement. In this article, we'll cover what mystery shopping is, how to get started, and the best online resources for more information.

What is Mystery Shopping?

Mystery shopping is a form of consumer research where people go to businesses as if they were potential customers. They then evaluate the service or product to see if it meets a certain standard or criteria.

They might, for example, go into a restaurant and order food and beverages. The customer service representative who takes the order might be unaware that the person taking the order is an impartial mystery shopper. The mystery shopper will then evaluate the service to see if it meets all the standards that the customer expects.

Mystery shopping companies hire mystery shoppers to conduct research on a range of products and services. You can apply to be a mystery shopper, and you can also become a mystery shopper through an agency.

How Do You Become a Mystery Shopping Consultant?

Becoming a mystery shopping consultant is a two-step process. First, you have to get approved as a mystery shopper by SPG. Then, we find a client match who will hire you to complete a project.

Joining as a mystery shopper into our network is necessary because there are laws regulating who can be a mystery shopper and what types of research can be conducted. You need to make sure you are working with a credible mystery shopping provider.

Luckily, joining isn’t difficult. All you need to do is sign up to get started.

How Does Mystery Shopping Work?

If you’re interested in learning more about the process of becoming a mystery shopper, read on. There are two main things you need to know. First, you have to identify a mystery shopping network. Then, you have to find a project that you want to complete.

Identify a Mystery Shopping Network - Identifying a mystery shopping network is the first step to becoming a mystery shopper.

After you identify a mystery shopping network to join, you need to reach out to them and use their resources to get hired to complete a project. A representative from the mystery shopping network can hire you to complete a project.

How Does Mystery Shopping Work?

Once you’ve joined and found a project, you need to find a way to get the research done. This can be tricky if you try to go about it on your own. Follow the guidance and directions carefully for each shop you are assigned.

Luckily, you can use social media to connect with other mystery shoppers to get additional tips.

Top tips for being a great Mystery Shopper

Before you begin your mystery shopping experience, make sure you know the regulations. This includes knowing the laws and regulations that govern your industry and knowing if you need a license in order to do the work, or not.

If you don’t know the laws and regulations that govern your industry, you can get professional help from the team at SPG. You can also go to your local government office to get more information on the laws and regulations governing your industry.

Plan ahead. Knowing where you’re going to shop can help you identify potential problems before you get started.

Don’t be afraid to ask questions. Make sure you ask those that serve you all the right questions. Ask what you expect to receive, what you actually receive, and if there are other things you expect to receive.

Use your research to make informed decisions. If you have to make a decision about a product or service, make the best decision possible based on the information you researched.


Mystery shopping is a form of consumer research that involves going undercover and testing a business to see if they meet expected standards. It can be a fun way to earn extra cash and help you learn more about different products and services.

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